Kelly Ashworth » design projects

The Orpheum Penthouse

kelly — Wed, 10 Mar 2010 16:00:00 +0000

The Orpheum Penthouse is a cool new venue in downtown Phoenix. Located on the top floor of the Orpheum Lofts, the Penthouse is a gorgeous event space for weddings and social events. I was recently hired to create a logo for this stylish new space and worked closely with the ever dazzling Cicely Rocha-Miller of Life Design Event Planning.

The main concept revolved around the detail in this historic building, which is largely art deco in nature. I selected a color palate based on historic paint swatches and incorporated some deco-style elements with typography from the period. And here’s the end result:

If you’re planning an event and want a cool, retro vibe – check this place out. It’s gorgeous.

Kelly Ashworth Design Holiday Greetings are Back!

kelly — Mon, 09 Nov 2009 16:00:00 +0000

I figure since the red cups are out at Starbucks and Target is already decorated top to bottom in holiday decor, there is no better time to announce the arrival of my 2009 Holiday Greeting Cards!

I’m showing three designs below and you can also view the entire line in my Etsy shop. (And while you’re there, maybe you need a baby announcement, invitation kit or Highlight book?)

Each Holiday Greeting design can be customized with your photo and color palate. I can also customize the greeting verbiage to fit your specific needs. You’ll have your choice of three paper styles — metallic shimmer, textured linen or smooth cover– and each includes matching white envelopes with your return address pre-printed. How convenient!

For those of you who have a very specific idea in mind or just like the idea of sending out a custom piece, just shoot me an email! info@kellyashworthdesign.com.

To view the entire collection, click here. Special thanks for Jennifer Bowen for sharing some of her amazing photography! If you are looking for an amazingly talented photographer, Jen is your girl. Visit her new blog to view all of the gorgeousness. Happy Holidays!

Logo Design for Green Orchid Events

kelly — Wed, 23 Sep 2009 16:00:00 +0000

Another logo project to share!

Juliet Douglas, owner and lead planner of Green Orchid Events, contacted me recently to create a new logo to go along with her new website and other rebranding efforts.

In addition to having Juliet fill out a lengthy questionnaire, we also had a great chat about what she envisioned for her new look. She previously made use of a cartoon figure throughout her website, and wasn’t sure if she wanted to retire it entirely. In the course of the design process, we tinkered with color, typography and various design elements. Here are a few designs that I presented:

And here is the winning design!

After a few tries, it became apparent that we needed to in some way incorporate Juliet herself into the design, thus replacing the cartoon figure of yore. So I had Juliet send some photos of herself, traced her silhouette, and voila! She now has a fresh, modern look that still incorporates her fun and sassy personality. What’s great about this logo is that she can use it interchangeably. If she just wants to use the silhouette (perhaps as an avatar for social networking sites) or just the typography — she can.

Thank you, Juliet, for such a fun project! If you’re looking for a fabulous event planner in Las Vegas, be sure to give this lady a call.

And obviously, if you’re looking for logo help — info@kellyashworthdesign.com.

Business Cards for Splendid Communications

kelly — Wed, 08 Jul 2009 16:00:00 +0000

I recently completed a logo design and business card project for the lovely and talented Liene Stevens of Splendid Communications. You may also know Liene as the owner Blue Orchid Designs. (If you haven’t read the Blue Orchid Blog, please do so now. Really.)

Liene just launched Splendid Communications, as a way “to help companies discover and maximize their online voice in order to effectively increase their brand presence and add to their bottom line.” Liene was headed to Grand Cayman to speak at Engage!09, a conference for wedding professionals who work in the luxury bridal market, and needed some business cards to share with her fellow attendees.

This was a very last minute job, but the cards came out beautifully, and I was excited to see that Liene had even taken a quick snap of her new cards with her iPhone and shared with all of her devoted Twitter followers.

Here is the finished product. I’m so excited to have had the opportunity to work with Liene on this fantastic project. If you are in need of a logo design or other business collateral, please get in touch! Shoot me an email: info@kellyashworthdesign.com.

Logo Design for Aspire to Plan

kelly — Mon, 29 Jun 2009 16:00:00 +0000

You may recall the design work I did recently for Wendy Robinson of Sacred Moment Weddings. (If not, click here to see what we did.)

In addition to planning weddings, Wendy has recently started a new blog for aspiring wedding planners, aptly named Aspire to Plan. Wendy contacted me to create a logo for her new venture, and I was thrilled to have the opportunity to work with her again.

The Sacred Moment project called for more of a logo “refresh” than a complete overhaul. So with this new project, we literally built something from scratch. Here’s a peek at a few of the concepts we liked best:

Concept One:

Concept Two:

Concept Three:

Concept Four:

These concepts were derived from the answers Wendy provided to my creative brief. In addition to consultation, I also have clients fill out a simple questionnaire with questions about the client, the business, the goals and some of the desired creative elements. These briefs are mutually beneficial as it will give you (the client) a chance to really think about your business and how it should be presented, and it will give me (the designer) an opportunity to get in your head and create concepts that are both relevant and aesthetically pleasing.

After much discussion, we did finalize the logo and Wendy has since updated her site with the new look. If you are interested in the wedding industry and would like to learn more about becoming a wedding planner, this is a great site with loads of pertinent information. Thank you, Wendy, for the opportunity to work with you on this great new venture!

If you are in need of a logo or other design services, please shoot me an email: info@kellyashworthdesign.com.

Birth Announcements for Niece #1

kelly — Mon, 22 Jun 2009 16:00:00 +0000

Last month I went to Denver to meet my very first niece, Leah Mae. During our visit, we staged Leah’s first photo shoot. As you can see, she’s already a pro in front of the camera — she didn’t cry once. In fact, I’m pretty sure that aside from eating and sleeping, Leah’s favorite things include modeling headbands and having her picture taken.

As you may already know, I recently introduced my own line of baby announcements on my Etsy site. You can select one of the styles available in my shop, or opt for a custom designed announcement. Contact me: info@kellyashworthdesign.com for more information.

Happy Anniversary, Phoenix Bride & Groom!

kelly — Wed, 17 Jun 2009 16:00:00 +0000

The new issue of Phoenix Bride & Groom Magazine is out, and they really went all out for their big 10th Anniversary issue!

Check out the amazing cover photo, shot by the amazingly talented duo at Sedona Bride:

Kelly Ashworth Design was featured for a section devoted to all things papery, as well as an amazing on-site photo shoot orchestrated by the amazing Victoria Canada of Victoria Canada Weddings & Events. Here’s a sneak peek of the invites, image courtesy of Eyes 2 See Photography (Stuart, you rock!)

I love this paper, with its mod quatrefoil pattern on the most perfect shade of green. I was so excited I had the opportunity to share it with the world! (Or at least the greater Phoenix bridal market).

To get more info on the magazine, check out the Phoenix Bride & Groom website. Congrats on 10 amazing years, ladies!

Sacred Moment Weddings

kelly — Thu, 26 Feb 2009 07:01:00 +0000

Wendy Robinson, planner extraordinaire and owner of Sacred Moment Weddings, contacted me to freshen up her existing logo. Mainly small, cosmetic issues that she wanted addressed. So once we had that squared away, I designed some snazzy new business cards for her (all part of my February Promotion).

Just a reminder, the February Special ends Saturday! Book now and receive 1,000 free business cards. (Get all the info here.) Special thanks to Liene at The Smart Planner for giving me a shout! Now take a look at Wendy’s new biz cards – classy, sophisticated and feminine. Just like Wendy!

Baby Finley

kelly — Wed, 04 Feb 2009 07:01:00 +0000

My friend Amy had baby number three recently and wanted to combine a New Year’s greeting with a birth announcement. I suggested incorporating some patten that would be printed right on the card with the photo and was psyched when she agreed.

I have a big folder filled with tear sheets of cool patterns I want to try out in design projects, so after a few tries, here is the finished product:

Love this photo so much! Baby Finley looks so content. I’m actually working on a baby line and I think I’m going to include the “Finley” in my collection. More on that later!

Amy’s Floral Design

kelly — Wed, 07 Jan 2009 08:01:00 +0000

I recently had the privilege of working with Amy Garza of Amy’s Floral Design here in Phoenix. Amy needed some collateral materials to pass out at a bridal show and wanted to use some of the images she had received from a recent photo shoot.

As a graphic designer, I cannot stress this enough – good photography is critical to the health and success of your business. If you are selling a product and you have opted to shoot said product with your camera phone, you might as well close up shop right this instant. A professional photographer will ensure your product is shown in the best light. Literally. If you are hoping to receive editorial coverage from a magazine or website, professional photographs of your product or service will greatly increase your chances for coverage.

I completely understand the need to slash budgets, decrease overhead costs, etc. in this tough economic climate. But if you skimp on the way you present yourself and your company, you’re as good as dead anyway.

OK, I have stepped off of my soap box. Check out Amy’s snazzy new postcards:

{ images courtesy Tunnel Photography }